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Managing Your End-of-Year eCommerce Reporting and Analysis

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Now that the end of the year is upon us, it's time to see how well your eCommerce site did in terms of sales and marketing. Magento makes reporting easy with built in sales, product, and customer reports.  You can access all of the reports in the admin section.  You will see a variety of options to choose from.

b2ap3_thumbnail_Magento-Reports.png         

Consider taking a look at the following:

Total online sales - What portion of your total business income came from eCommerce sales? 1

New customers - How many new customers registered and bought something from your eCommerce site?  

Best selling products - Plan for next years product offerings and inventory levels by finding out which of your products are best sellers.

Coupon usage statistics - Are your promotional campaigns successful?  Do you need to revamp your strategy?

* Did you know that Allegro has an optional custom extension that supports coupon use back to the ERP?  If you'd like to learn more about this and other available extensions, visit http://allegroconsultants.com/erp-applications/extensions.

You can set up a report in just a few simple steps and the process is basically the same for all reports.  You may remember that we went over this in the first blog in this series - Using the Abandoned Carts Report.

I'll quickly review it here using the sales report as an example.

Running a Sales Report in Magento

Step 1: Select the report.

b2ap3_thumbnail_Sales-Report---Orders.png

 

 Step 2: Select reporting options.

View combined data for totals across all sites or select a singular site.  Select filters.

b2ap3_thumbnail_Sales-Report---set-up_20161228-155934_1.png

Step 3: View or export the completed report.

To simply view the report, either for quick analysis or to ensure accuracy before exporting, choose "Show Report".  When ready, choose the desired format and "Export".

  Sales-Report---View-or-Export_20161228-155955_1.png

Noggin nugget: e-Commerce-driven mobile revenue will surge by at least 50% by the end of 2017 2 

Following up on last months blog -

3 Essential SEO Elements that Should Never be Overlooked

Did you know that optimizing images can also contribute to quality SEO?  It isn't just about choosing the right image for your product or article, but also giving it a good title tag and alt text.

The title tag is shown as a tooltip when you hover over the element.  While not required, it can prove useful in certain situations.  For example, let's say that your image is actually a "Buy Now" button. Your title tag could contain, "Buy my new cookbook now for only $9.99!"  The tag offers and additional call to action.

The alt text describes what’s on the image and the function of the image on the page.  Used by screen readers, the browsers used by blind and visually impaired people, alt text will tell them what is on the image. So using the button example from above, the alt text could read, "button to buy new cookbook".

There is much more to know about selecting, using and optimizing images for SEO.  If this is something you would like me to dive deeper into, let me know by leaving a comment below.

 

1. The online sales report will only show sales through the website.  OneSource ERP customers will need to check their ERP for a complete sales picture.

2. Think Tank Gartner via https://reviewsquirrel.com/ecommerce-trends/

 

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A 1998 graduate of VCU's School of the Arts, Amy Gray began her career at The Martin Agency as a broadcast buyer. She handled negotiation, purchase and monitoring of advertising space on behalf of such clients as Alltel and Nick at Nite. After starting a family, Amy decided to stay home with her young children and take a break from full-time work. Six years ago she returned to the world of business as Marketing Manager for Allegro. Amy is responsible for web marketing, social media marketing strategy, email campaigns and public relations. Amy is certified as a Pre-Sales Engineer and Sales Executive for SugarCRM.

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Guest Wednesday, 23 August 2017